"When people ask if I'm wearing a different dress, I smile and say nope, it's AFYX."
"Absolutely obsessed."
"It's the kind of dress you'll get excited to wear, again and again."
"I can't believe how soft this fabric feels, it's almost like I am not wearing clothes at all."
RECENT POP UPS (BOSTON, MA)
Stop packing more. Start wearing smarter.
One AFYX® piece replaces multiple outfits—so you can change your look without changing your outfit.
Why women choose AFYX®
- 5+ completely different looks in one piece
- Eliminates overpacking
- Transitions day to night
- Ultra-soft, breathable fabric
- Made in the USA
Our Signature Convertible Dresses
Designed to move with your day—from travel to dinner, without changing your outfit.
As seen on FOX25 Boston News
We are a size inclusive brand focused on human centered design
Our founder Diana Sechrist worked with thousands of body types as a maternity photographer before launching AFYX®. Size inclusivity is at the core of our brand. Watch real customers of all sizes try on the Longsleeve AFYX® Dress for the first time in her photo studio.
LATEST NEWS
Our Retail Shop
By Appointment Only
37 Fairfield Street
Boston MA 02116
We are conveniently located on the corner of Newbury St & Fairfield St, just one block from Mandarin Oriental Hotel.
