About Our Handmade Dresses | AFYX™

Our Small Business Story

After over a decade of photographing thousands of women, photographer Diana Sechrist realized that today’s wardrobe needed a fix (A-F-Y-X) . As a self-taught seamstress and pattern maker, Diana often sewed her own dresses for photo shoots as a hobby,

After snapping so many photos, she asked herself, what if there was a convertible dress that could be reconfigured into different styles using the snap of a button?

Passionate about human centered design, Diana spent 2 years rigorously fit testing her reconfigurable dress designs to ensure her new brand AFYX® (pronounced “affix”) supported size inclusivity ranging from size 0 to 24.

Watch our founder's story on FOX25 News Boston

Unique Patent-Pending Concept

AFYX® (pronounced “affix”) is the world’s first convertible clothing brand that offers cozy dresses you can transform into dramatically different styles by rearranging a few uniquely placed snaps. We design light weight, travel friendly outfits for the modern superhero — busy women on the go!. Pack just one dress and change your look in an instant! Our patent-pending garments can convert to up to 10+ styles with the simple snap of a few buttons. On top of that, you can further customize your look by adding our interchangeable patent-pending accessories to create new looks for each and every occasion. Shhh, it’s not a different dress. It’s AFYX®.

The Perfect Gift Experience

AFYX® is slow fashion. We seek to embrace the power of connection (not just with snaps!) but with the ability to connect our online customers with a memorable, fun and engaging in-store retail experience.

Our Signature Collection dresses include a complimentary 20min AFYX® styling experience at our downtown Boston Newbury Street retail shop, making it the perfect gift (to yourself or a friend!).

Our first shop recently opened at 37 Fairfield St Boston MA on the corner of Newbury & Fairfield across from CVS, just one block away from the Mandarin Oriental Hotel. We accept customers who have purchased a dress by appointment only.

By picking up your dress in store, you help limit shipping waste and can leave confident on how to achieve your favorite looks!

Small Batch Production

In 2024, we contracted with a local Massachusetts factory to help meet our growing product demand. After factory production, all of our garments are finished by hand in-house and each and every AFYX® accessory that you purchase from us is hand made by our team here in our Boston area headquarters. We made a commitment to paying fair wages to our laborers.

Locally Made Hand Cut Accessories

The majority of our garments and accessories are hand-cut locally at our Boston area headquarters. It is a delicate time consuming process to create your AFYX® garments, from fabric cutting, sewing, trim/finishing to the final packaging ready for shipment.

Evolving with your social schedule

AFYX® convertible dresses are designed to evolve with spontaneous plans - you'll match the dress code.

Elegant casual? Resort casual? Formal? Just pack one dress for your next trip!

Effortless to style? Check. Raises eyebrows? Check. Accentuates your curves gracefully? Check check. This is a dress you can wear over and over again, YOUR WAY!

Raw Edges

Unlike many other brands, AFYX® garments have raw edges. Many styles are reversible, so our signature raw edges became a natural design element. Our garments have become known for the strong seams that hold them together.

Eco Friendly & Wrinkle Free Fabrics

It took years to test and select the wrinkle resistant and eco-friendly fabrics used to make our garments. We are proud to have sourced them here in the USA. Our sustainable eco-friendly fabric is produced in NY and our stainless steel AFYX® beads used to make our belts are also sourced in the USA.